Client: an independent sales agent selling an imported premium incense brand wholesale in the Balkans. Period: report delivered 2026-04-17, follow-up review 2026-06-20.
Work done by our founder before the CitedGEO name launched in September 2026.
Situation
The agent is not the brand owner and not a distributor. Stock, prices and logistics sit with the brand's European distributor. The agent earns on wholesale deals, and the minimum order is around €200 to €300, and a typical order is close to that, so he needs many small buyers, not one big one.
What we did
- Built a B2B buyer report in two languages. The final version has 430 company profiles, split into priority tiers A, B and C: 88, 183 and 159. Yoga studios are 175 of them, about 41%.
- On 2026-06-20 we reviewed a meeting with the agent and wrote a go-to-market plan.
What we found
- Only 85 of 430 companies (19.8%) have a public email. A plan built on mass email would not work. Most buyers are reachable by phone or messenger.
- 430 contacts is enough to start. The gap was that the list had not yet been sorted and worked.
- Buyers came to him on their own only from mature markets in Western Europe, where the brand is known. A low-touch, quality-first approach fits those markets. In the Balkans that pull does not exist yet, so outbound has to come first.
What changed
No sales result to report. We delivered the report and the plan. We have no record that the outreach was carried out.
What's next
The plan: cut the list to the top 30 A-tier contacts in two countries, call instead of email, lead with a physical sample, track each contact from first touch to order, and ask the hub for sample stock only after the first real replies.
Client name withheld.