Generative Engine Optimization (GEO)
GEO is the work of getting a brand named, cited as a source, and recommended, in AI-generated answers.
What we do
- Prompt-set research built from your buyers' real questions
- Baseline and monthly measurement in Perplexity and Google AI Overviews
- Source mapping: which sites the engines cite for your topics
- A prioritised plan tied to measured gaps
Answer Engine Optimization (AEO)
AEO is the work of structuring pages so that one passage fully answers one question, which makes it easy to lift into an answer box or AI summary.
What we do
- Question-led headings and direct first sentences
- Definitions, steps, lists, and the tables, in HTML rather than images
- FAQ sections with matching structured data
- Rewrites of pages that answer questions but bury the answer
Technical SEO
Technical SEO makes a site crawlable and renderable, and gives it what it needs to be indexed, for search engines and AI crawlers alike. It is our second line of work, and GEO depends on it.
What we do
- robots.txt and firewall review for AI crawlers
- Server-side rendering checks for JavaScript-heavy sites
- Indexation and canonicals, sitemaps, and the redirects
- Core Web Vitals and structured data (schema.org)
Content for citability
Citable content states facts clearly enough that an engine can quote it without changing the meaning.
What we do
- Short definitions that stand on their own
- Comparison tables and decision guides
- Original facts from your own data, with dates and sources
- Regular updates with visible revision dates
Entity and brand signals
Entity signals are the consistent facts about your brand, such as name, category, products, people, and the locations, that engines use to tell you apart and describe you correctly.
What we do
- Consistent brand facts across your site, profiles, and the directories that list you
- Organization and product structured data
- Accurate listings on review and comparison sites your buyers use
- Earned mentions in sources the engines already cite
How an engagement runs
- Free GEO audit. A baseline and a ranked list of fixes. Method.
- Plan. We agree the prompt set, competitors, markets and the first 90 days.
- Monthly Citation Loop. Build, earn and re-measure, with a report every month.
Full SEO service, run alongside GEO: SEO services. Prices are fixed and public: see pricing.
What we will not do
- Guarantee that an AI engine will mention you.
- Plant fake reviews, fake forum posts or paid mentions presented as independent.
- Hide instructions for AI models in your pages.