GEO in 2 minutes.
More and more buyers ask an AI instead of scrolling through links. GEO (Generative Engine Optimization) is the work of making sure that AI names your company in its answer.
Ten links, or one answer.
Then
A page of about ten blue links. The buyer opens a few, compares, and chooses.
If you are not in the answer, you are not in the choice.
How an AI answer picks who to name.
A buyer asks
“Who is the best supplier for this in my city?”
The AI searches
It reads websites, directories such as Clutch, and review sites.
It compares
It checks what other sites say about each company.
It names a few
The ones that sources describe clearly and in the same way.
Fewer clicks reach your site.
When the answer sits on the search page, fewer people click through to websites. Two independent measurements:
Clicks on a regular Google result
Google Search traffic to publishers
What this looks like in real answers.
“Best SEO agency in Liverpool”
It names 6 agencies. Every reason it gives traces back to other sites: Clutch, directory rankings, review counts. None come from the agencies’ own homepages.
A kitchen equipment retailer: starting point
13 Sep 2026: named in 1 of 15 answers
15 buyer questions in Perplexity, before any changes to the site. We ask the same questions again after the work is live.
Three steps, repeated.
- 01
Measure
We ask AI engines your buyers’ questions, several times each, and record who gets named.
- 02
Fix what AI reads
Your pages, and what directories and review sites say about you.
- 03
Measure again
Same questions, a month later. You see what changed, with the raw answers.
Short answers
How is GEO different from SEO?
SEO works on where your page ranks in a list of links. GEO works on whether an AI answer names you. They share a lot: a site that search engines can read, clear pages, a good reputation on other sites. The difference is the goal and how we measure it. Longer answer.
Do we have to rebuild our website?
Usually no. Most fixes are small: let AI crawlers in, answer common buyer questions plainly on pages you already have, fix wrong facts about you on other sites. You can check the crawler part for free in a minute.
How long until we see a change?
Some changes, like unblocking a crawler, can show within weeks. Changes that depend on other sites, like reviews and directory listings, take months. We re-measure every month, so you see what moved and what did not.
Can you guarantee that AI will name us?
No. The AI company decides what its answer says, and the same question can give a different answer an hour later. Anyone who promises a spot in AI answers cannot control it. We promise the measurement, the raw answers and the work.