Insights
Insights on GEO and AI search.
Working notes on how AI engines choose what to cite, and how to measure it. Facts link to their sources.
- 01
What is GEO (and how it differs from SEO)
What Generative Engine Optimization is, where the term comes from, how AI engines get their information, and what GEO shares with SEO and what it does not.
- 02
How to get your brand cited by ChatGPT and Perplexity
A six-step guide: crawler access, buyer questions, who gets cited today, answer-first pages, third-party sources, and re-measurement.
- 03
How we measure AI search visibility
What we count in AI answers, the formulas, how we build prompt sets, why we run each prompt 3 times, and what we do when a model is updated.