GEO for solicitors ยท 14 October 2026

What Perplexity says when someone searches for a solicitor

We ran 27 searches for a solicitor across UK towns and logged every source Perplexity cited: reviewsolicitors.co.uk appeared in every answer.

We asked Perplexity "best solicitor in [town], UK" or "best family law solicitor in [town], UK" once for each of 27 UK towns, on 27 September 2026 and 28 September 2026, some for a solicitor and some for a family law solicitor. Where a town was asked more than once, only the first run is counted.

The answers named an average of 4.8 firms or solicitors each, and every answer named at least one.

Which sites get cited

reviewsolicitors.co.uk, a review directory of UK solicitors, was cited in 27 of the 27 answers, more than any other source. solicitor.info, a site comparing solicitors by rating, followed in 15 of 27, and trustpilot.com in 14 of 27. wiselaw.co.uk, a directory of family and divorce solicitors by town, appeared in 13 of 27, and solicitors.com, a directory with law articles and advice, in 11 of 27.

Five things to check first

  1. Claim or update your profile on reviewsolicitors.co.uk, with your areas of work, office addresses and contact details current.
  2. Check your solicitor.info listing shows your correct practice areas and the reviews you have.
  3. Check your trustpilot.com page and reply to recent reviews.
  4. Check your wiselaw.co.uk and solicitors.com listings show your current town and specialisms.
  5. Run the search for your own town occasionally. This is one run per question; a second run can name different firms.

None of the five sites above is the firm's own website. A clear service page on your own site is still worth having, but it answers a different question to the one we logged here, which is the list of sources Perplexity showed under its answer about solicitors in a specific town.

What this means in practice

The highest counts in this sample belong to review and comparison directories: reviewsolicitors.co.uk at 27 of 27, solicitor.info at 15 of 27 and trustpilot.com at 14 of 27. wiselaw.co.uk and solicitors.com came lower, at 13 of 27 and 11 of 27.

Method and limits

If you want to see what Perplexity and Google AI Overviews currently say about your own firm, request a free GEO audit.

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See what Perplexity and Google AI Overviews say about your business.

We ask Perplexity and Google AI Overviews the questions your clients ask, and show you where you are named, which sites are cited, and what to fix first.