Client: a B2B e-commerce store for professional food equipment (about 4,580 products, two language versions). Period: 2026-09-13 to 2026-10-04, work ongoing.
Situation
On 2026-09-13 we asked Perplexity 15 questions real buyers ask, like where to buy a combi oven in their city. The store was named in 1 answer out of 15. Its main competitor was named in 9.
The audit also found: - the Google Merchant feed for one language put 3,486 of 4,583 products into categories in the other language; - 568 typos in menus, product names and descriptions (540 confirmed); - mobile homepage LCP of 10.6 to 12.7 seconds, slowed by images; - about 68,000 product image files, roughly 3.7 GB; - the competitor's homepage had 12,804 characters of text and 6 FAQ questions, the store's 2,848 and 1.
What we did
- New titles for 278 categories (live since 2026-09-22) and new title and description templates for products and categories, and for brands in both languages (live 2026-09-24).
- Titles, descriptions and headings for 100 category + brand pages (50 pairs in two languages), all 100 checked on the live site on 2026-09-25.
- 501 typo fixes and new descriptions for 100 products in two languages (2026-09-25); feed category mapping fixed.
- Buying guides and FAQ blocks for 11 category sections, an 8-question FAQ on the homepage, a services page (2026-09-26) and an llms.txt file.
- Header image cut from 393 KB to a 67 KB WebP (2026-09-24).
- WebP conversion of the catalog: 5,805 of 22,522 planned images uploaded as of 2026-10-04. On the first 10 files, weight went from 215 KB to 123 KB. Visitors don't see them yet: the templates that serve them go live after the upload.
What changed (measured)
- Feed products in the wrong-language category: 3,486 before, 0 on 2026-09-25.
- Homepage mobile LCP: two runs on 2026-09-24 gave 10.6 s and 7.7 s, against 10.6 to 12.7 s before. Two runs are too few to call it a result; we re-measure after the WebP rollout. On a product page it was 7.8 s, inside the old 7.3 to 11.5 s range, so no clear change there.
- AI visibility: baseline 1 of 15 Perplexity answers (2026-09-13). Early re-checks read 0 to 2 of 15, inside normal run-to-run swing, so we don't call it a result yet. Same 15 questions are re-run monthly.
- Leads and sales after the changes: not measured yet. Re-measurement scheduled.
What's next
Finish the WebP rollout, get the store into the "top suppliers" articles Perplexity cites, add ready-made equipment kits to 3 categories, and re-run the same 15 questions monthly.
Client name withheld.